A Narrative Study Of CCTV Life Service Program "Perfect Wedding"

The TV Life Service program has a certain audience base and has experienced about 40 years of development.As the format of the media itself changes,the aesthetic needs of the audience continue to escalate.The classification under the TV life service program has been gradually refined,and the form and performance of the program have become more abundant.From the early transmission of life information to the present,telling moving stories,conveying feelings and even inheriting the excellent culture of the Chinese nation.In 2016,China's CCTV Financial Channel launched a new form of large-scale life service program "Perfect Wedding" to create a perfect private custom wedding for ordinary people and achieved good ratings.From the perspective of TV narrative,the author uses the theory of narratology to study and analyze the narrative structure,discourse,characteristics and significance of CCTV's life service program "Perfect Wedding".This paper mainly includes five chapters.The first chapter combs the basic framework and research methods of TV narrative and the development of CCTV life service programs,and introduces the basic situation of the research sample.The second chapter studies the narrative structure of the "Perfect Wedding" program from the surface structure and the deep structure to clarify the rhythm of the program style.The third chapter analyzes the discourse level of the "Perfect Wedding" program,which analyzes the narrative characters,modeling,narrative time arrangement and space creation,and interprets the narrative discourse composition of the program.The fourth chapter expounds that the program not only has the narrative features of the basic life service program,but also has the support of traditional cultural narrative power,which improves the communication effect and social influence of the program.The fifth chapter summarizes the narrative significance of the program from three aspects: program structure,discourse and narrative characteristics,and proposes the reference significance and future development trend of the program.