Alopecia "Formation":A Study On The Relationship Between The Influencing Factors And Topic Change Of"alopecia"on Weibo Based On Content Analysis

With the development of Internet technology,various types of online social media gradually come into people's lives.Since the appearance of Facebook,Twitter from abroad,some native social media have come into our lives too,such as XiaoNeiWang,Sina Weibo,and WeChat.The birth of the social media greatly filled people's leisure time,even changed people's way of life and habits to some extent.Sina Weibo has grown rapidly since its birth in August 2009 and has been continuously promoted and popularized.It has entered to hundreds of millions of people's lives and become one of the most influential mobile apps in China.With the increase and diversification of users,the topics on Weibo have gradually changed from entertainment topics dominated by stars in the past to life topics featuring grassroots and strong interaction.The text topic we discussed in this paper is exactly one of the contents of this transition--hair loss.The topic of hair loss integrates multiple levels of fields such as health,life,aesthetics,etc.,and has been discussed frequently on Weibo.Topics related to hair loss have been the top trending topics on Weibo for many times.This paper selects the content analysis as the methodology to extract the microblogs with the theme of hair loss from October 2017 to October 2018,choose the microblogs with strong communication effect and influence,conducts stratified sampling,and then carries out sampling from the comments of the samples.The obtained microblogs are statistically encoded by SPSS,and the factors affecting their interaction are assumed according to the selected microblogs'themes and forms.Based on the communication principle,content analysis method,psychology and other relevant theories,the paper conducts analysis and research from the two dimensions of microblogs and the emotions of interactive netizens.Through the analysis and research on the issue of"hair loss",the paper explores the rules and changes of the netizens' transformation from health-related life topics to social topics in the Internet era,so as to better explore how to grasp the communication of being spread,and provide a different way of thinking and way for the popularization and research of microblog.