The Research On The Car Drivers' Radio-Listening Behaviors And Its Influence Under Mobile Internet Age

Under the large background of Mobile Internet age and fierce media market competition,the traditional broadcasting media comes at a critical time to break the bottle neck.Audience First is the doctrine of the traditional media,so grasping the characteristics of listeners is essential weapon for broadcasting media to promote innovation and reformation.At the same time,with the rapid development of car radio,mastering the demographic characters of car drivers and analyzing the listening habit and programs demand have great practical significance.So the research Based on the existing research results and media industry experience,the author choose to research the car drivers' radio-listening behaviors and its influence under mobile internet age combined with questionnaire survey,Program evaluation experiment and the audience symposium.The study has significant practical meaning for the future development of broadcasting media.