A Study On The Communication Strategy Of The Content Of Poetry Wechat Public Account "The Poem For You"

With the development of the Internet,people are no longer confined to a single traditional media and social way.The rapid changes and continuous updating of cyberspace have spawned a more convenient and trendy Internet model.In the past,traditional media was replaced by new media,and under the nurturing of new media,the way of media transmission was born.The acquisition of information no longer relies solely on the one-way propagation of the traditional linear model,but evolves into a prosperous scene similar to the “hundred schools of thought” during the Warring States Period.Among them,a new self-media platform derived from WeChat,the WeChat public platform,has become one of the best.The WeChat public number rooted in the WeChat public platform is numerous and complex.Since the launch of the WeChat public platform in 2012,it has been welcomed by government agencies,enterprises and celebrities,covering education,technology,economy,culture,emotion,etc.The author selects specific research objects,analyzes and summarizes the success of its content communication strategy,and provides help and reference for more cultural WeChat public accounts.It is the main goal of the author's research.Therefore,the author selects the WeChat public number for "Reading Poetry" as the research object,and analyzes why it can stand out in the same type of WeChat public account through case study method,content analysis method and interview method.It is in the process of communication.What kind of content communication strategy is adopted in the end?The study found that: "Reading poetry for you" WeChat public account has done a lot of work in pushing time and frequency,content dissemination,using its own resource advantages,accurate positioning,better meet the needs of target users,through its dissemination platform Detailed analysis of the content and dissemination of content,summarizing and summarizing the current Internet era,how the WeChat public account uses content strategy and communication methods to make itself better developed.And through this series of analysis,it provides some reference for other WeChat public accounts of the same type.