| Under global economic integration,domestic market already can't meet the further development needs of Chinese companies,so that more and more brands go abroad and embark on an international development path.But when related to whole chinses industry,the popularity and influence of chiese brand in the international market are generally weak.Therefore,in order to better realize the brand internationalization,Chinese enterprises still need to continue their efforts.The dynamic capability theory can the enterprise to optimize their resource structure and adjustment efficiency,so that the core capability can respond more flexibly to the rapid changes in the international market.Therefore,the management of dynamic capabilities plays an important role in the development of internationalization.By reading academic article and industry reports,this paper concludes that now the whole IT industry is leaded by 5G,Cloud computing and other high-tech,and continues to deepen the vertical industry specialization.Combining the current macro-environment and the trend of the IT industry with Chinese company current awareness and performance of building brand,analyzes the existing problems of China's IT industry brand internationalization and the future direction of China's brand internationalization.Through the study of dynamic capabilities theory and reading article,assumption that six indicators may have impact on the brand's international is summarized and proposed.Relevant analysis was carried out by empirical analysis.Collecting three international IT brands' data whose current international influence has entered the world's top 100: Huawei,Lenovo,and ZTE's from 2006 to 2017 and input statistical software.Then,the correlation test of each index of the international influence of the brand is carried out,and it is concluded that the dynamic capabilities of the company have different degrees of influence on the brand internationalization and analyzed the test results.Combining theory with reality,taking Huawei as an example,analyzing the development history and market environment of Huawei enterprises,combining the dynamic capability theory to analyze Huawei's existing brand internationalization strategy,pointing out the challenges faced by Huawei in the current internationalization process,and pointing out Huawei's potential challenges.At last,the paper gives the suggestions to the further internationalization development of China's IT industry. |
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