Research On Professional Practice Of Financial And Economic WeMedia

In the era of mobile Internet,the power of content production and transmission is given to ordinary users,and We Media develops vigorously.It is generally believed that the market operation degree of We Media is extremely imprecise and the content quality is very poor.Admittedly,eompared with mass media,we media is not professional enough in these two aspects.However,with the in-depth development of We Media practice,this situation has changed.Professional practice of We Media is becoming the basic trend of content production and operation in cyberspace.This study focuses on financial news with relatively high professional degree,examines the professional practice of "We Media" in this field,so as to show the changes of mass self-communication in mobile network space,and draws some professional enlightenment for financial "We Media".In the first chapter,this paper expounds the development of financial We Media and the trend of professional we media,and summarizes the two dimensions of professional financial We Media:market operation and text construction.The second chapter analyzes the professional performance of the market operation of "Zhaocaidaniumao" from the three aspects of public account positioning,profit model and theoretical application.Chapter three analyzes the professional performance and changes in the text framework of”Zhaocaidaniumao "from four aspects:column setting,tweet theme,tweet effect and writing expression.Finally,it returns to the level of theoretical concept and spiritual inspiration from specific practice,and analyzes the professional inspiration of "Zhaocaidaniumao" on the thought,content and skills of other financial and economic We Media.This paper finds that the vertical segmentation of the communication field by "Zhaocaidaniumao " is an important premise to build a professional platform,meet the demands of the audience and acquire "die-hard fans".In the content production of financial We Media,readability of tweets is one of the important criteria to judge professional writing;The personalized professional pursuit of " Zhaocaidaniumao " creates a mildly commercial profit model;The operators of "We Media of finance and economics" are inspired to examine the professional practice with a broader vision,so as to make a contribution to the construction of a more professional and harmonious financial publie opinion field.