Research On The Construction Of The Communication Relationship Of The Chinese Vup "Xiao Xi" In Internet Age

At present,the concept of "Internet+" and "IP" economy has been widely used at all levels of society,including animation field.With the innovation of Internet technology,the new situation and breakthrough of animation industry communication mode have emerged.The content and the relation of communication constitute the competitive power of media.Starting from the relationship of communication,this paper is based on the study of new media communication from the human-centered relationship communication.With the advent of the Internet communication era,we should not only pay attention to the science of information communication,but also the communication relationship,what is becoming more and more prominent.This paper studies the communication system of VUP "Xiaoxi" in China.It puts forward the importance of the creation,maintenance and construction of the relationship between VUP and stakeholders.In this paper,participatory observation method,case analysis method and in-depth interview method are used to carry out in-depth research.Among them,based on the observation and experiential investigation of the websites such as "bilibili" and "virtual dimension plan",the study has provided a lot of thick materials and formed a clear idea.And combine the actual case analysis to prove the point of view of this paper.In addition,through the network interview,selected representative VUP main fans sample as the research object,and combined with the media Internet report data,obtains the supplementary information.The study analyzes the VUP transmission pattern,and the internal and external interrelations about it.It focuses on the basic relationship between the transmission,the audience,the virtual IP and the media environment,and confines the core value of the emotional and interest-responsibility community.Corresponding to the relationship among the emotional resonance,the interest symbiosis and the cooperative development,it has formed the embedded four-bit integrated relationship structure.It puts forward the significance of establishing virtual idol fans relationship,community relationship and other elements for the main communication network of VUP.It discusses the mechanism that the virtual UP main transmission relation is integrated into the "Internet +" era,and the way to expand to the public.