On Venture Capital Investment TV Programs In Mainland China

Since the reform and opening up,public entrepreneurship has become a trend with the development of the times.In the 2015 State Council executive meeting,Premier Li Keqiang further indicated that he will continue to vigorously support the national plan of�mass entrepreneurship�,and promote the steady employment and development..Under the requirements of the times,the encouragement of policies,and the new strategy for the development of TV programs,China has once again set off a wave of entrepreneurship.Entrepreneurial projects in various industries have blossomed,and programs with the theme of venture capital investment have frequently appeared on TV media.The author selects mainland China's venture-related TV programs as research objects,and uses case study methods to summarize and classify different types of venture-related TV programs and select typical samples for reference analysis.On the basis of combing the development of venture-related TV programs for more than ten years,we found that two types of programs that are relatively fixed can be roughly divided into stage presentations and team competitions.Through research,it is found that mainland VCs are more geographically distributed in developed regions,and the�survival rate�is low,and the audience is narrow;there are negative effects of fragmentation and�mimicry environment�.The degree of innovation in the program is not enough,and there are many foreign references,and there are few problems in local programming innovation.Finally,in response to these problems,the author proposes in-depth exploration of entrepreneurs,"starification",program"personalization","segmentation"and the introduction of"television intellectuals"countermeasures to achieve program value guidance and professional authority.