Research On Knowledge Payment Platform Under The Background Of Digital Publishing

Under the background of digital development,the popularization of mobile payment and other technological means,the change of user consumption concept and the growing "knowledge anxiety" have become the main driving force for the development of knowledge payment.2016 is known as the "first year" of knowledge payment.After the blowout development in 2017,knowledge payment has quietly entered the life and work of every ordinary person in recent years,and attracted great attention of the public.At present,the field of knowledge payment has formed an overall pattern of four platforms: Himalayan FM,in-depth,access and knowledge platforms.With chaotic university,microblog question and answer,chat,Weixin public platform,brief book,36 krypton platforms joining the knowledge carnival,the field of knowledge payment has shown a vigorous development trend.At the same time,problems in the field of knowledge payment have emerged one by one.Questions about knowledge payment from all walks of life are also rising.Most of the waist-tail knowledge payment platforms have encountered bottlenecks in their operation and development.This paper combs the emergence and development of knowledge payment,as well as the scope and characteristics of knowledge payment users,and analyses the types of current domestic knowledge payment platforms and their business models.On this basis,the existing problems in the operation of knowledge payment platform are discussed in depth.Finally,a series of constructive suggestions are put forward for its future development.