The Analysis Of Competitive Products And The Future Trend Of The Social Photo-retouching Application

With the development of the Internet,the social photo-retouching application represented by Meitu Xiuxiu began to enter the Internet application on a large scale,making it possible for individuals to modify the external image.As a fast-growing,wide-ranging social software with more than 500 million users,the appearance of the social photo-retouching application has changed the way people live and socialize.According to statistics,there are thousands of the social photo-retouching application in the Android market and Apple APP store.These APPs bring convenience to the online social life of the audience,but they also have problems such as application homogeneity and disorderly competition.It is the purpose of writing this paper to analyze the product application,audience behavior and market competing products in the social photo-retouching application market,to understand its actual situation and existing problems,and to analyze its future development trend.The thesis is divided into five sections.The first and the second section include the research on the academic history and technical history of the research objects and related literatures.The third section adopts the PEST analysis method,the Porter five-force analysis method and the SWOT analysis method,from the macro,meso and micro perspectives,to analyze the market development status and existence value of the social photo-retouching application.The fourth section uses the method of competing product analysis,selects six representative products such as Snapseed,Daily P,Faceu,Instagram,ZEPETO and Meitu Xiuxiu,focusing on product positioning,function and framework,interface and interaction,user group,marketing promotion,profit model,product effects,etc.to conduct competitive research,and issue questionnaires to quantify and analyze relevant data such as user usage behavior.The fifth section is based on the previous data.It is believed that the social image processing application has the following problems: single shooting content lead to the lack of group innovation,the discretization of reality results in the solidification of aesthetics,data leakage makes privacy issues frequent,prominent tool attributes lead to users lack of stickiness,multiple software overlays lead to excessive beautification,the accumulation of consumption pleasure leads to shallow entertainment.In the upcoming 5G era,the improvement of technology and the maturity of market applications,the relationship between the social image processing application and public network life willbe closer,and its future development will show diversification of shooting methods;VR technology will deepen its influence;user data decentralization;cross-border integration of user experience;virtualization of aesthetic substitution and popularization of professionalism.