Study On Bullet Screen Video Communication From The Message Interpretation Process Model

Since 2006,an online video sharing site called niconico in Japan had put off a bullet screen video communication function,and the new mode of transmission of the bullet screen video communication has changed our traditional video viewing behavior.China followed set up a bullet screen video communication function website and put ACG culture as the websites' characteristics called AcFun and Bilibili.The bullet screen video communication began to develop rapidly,mainstream video sites have also added bullet screen video communication function to complete the site when upgrading.New short video sites,live video sites and other new video sites see bullet screen video communication function as a necessary website features.Today,the bullet screen video communication function exists in the various video sites,its functions and characteristics with the sites' feature appearing different,bullet screen video communication has become a new type of Internet communication in the important way of transmission.Bullet screen video communication as a new form of communication in recent years,as a research object of communication,it has great potential to dig out new content.I considered that compared with the traditional media,the bullet screen video communication has the special nature to research and analysis,for the new media research field to add a usable information.In addition,there are few related literature on the process of the Message Interpretation Process Model,which can be used as reference and reference.This article mainly aims at the new form of communication on bullet screen video communication of the interpretation of the level of communication,including three aspects:First,the message interpretation process model is used as the research framework to analyze the elements,information,channel,noise and feedback involved in the process of bouncing video transmission.During the structure structured observation method,the observation method and the grade Table method to study the characteristics of bark video transmission.It is suggested that the amount of information communicated with the double message,the double message and the channel communicates with the change of the number of the barrage,the interference of the physical and semantic noise,and the double feedback.Second,through the semi-structured interviews to understand the different types of barrage users of the use of habits,the use of psychological,combined with the contents of the interview with the barrage users,according to the characteristics of the barrage video transmission to interpret the advantages and disadvantages of this form of communication The sharing and conflict among the sources,the complementarity and opposition of the messages,the re-use and waste of the channel space,the timeliness and the passive nature of the feedback.Third,based on the previous research,the development potential and prospect of bounce video transmission are analyzed.