Branding Communication Plan Of Datong Day Lily Regional Public Brand

The company Where I worked focus on serving the local government in every area of China,for agricultural products regional public brand planning.During the internship,I independently completed "the communication plan of Datong Day Lily regional public brand."The case is based on the macro background of the national daylily market and the development status of daylily industry in Datong,conform to the trend of brand era and rural revitalization policy orientation,based on the context resources of Yunzhou,and the product's feature of Datong Day Lily,refining and shaping the value of Datong Day Lily,constructing the brand strategy system of it.By sorting out and refining the value basis of Datong Day Lily,the brand value support system of Datong Day Lily region was formed,and further condensed into the brand slogan.Through the brand symbol recognition system,the core value of the brand is visualized,and the deep brand impression is implanted in the minds of consumers.Through the establishment of the core target consumers of the brand,the construction of the content of brand communication and the establishment of the contact points of brand communication,the strategic system of the public brand in the Datong Day Lily will be formed,and the goal of becoming the leader in day lily's market will be realized.