The Impact Of Digital Technology Development On Children's Picture Book Industry

With the advent of the Internet era and the emergence of various new technologies,and constantly updating iterations,the human lifestyle has undergone tremendous changes,and these changes have also affected the development of the children's picture book industry.Nowadays,digital children's picture books produced by relying on various new technologies are gradually popularized and widely accepted by the public.These digital products use mobile terminals such as mobile phones and tablet computers or auxiliary wearable devices as rendering carriers to extract the content of the storybooks,digitally present them through technical means,and take reading away from static,so that the education of children in the picture books is more stereoscopic and more image.Based on digital technology,this paper takes different kinds of digital children's picture books as the research object,analyzes and combs the current situation of the industry inside and outside the industry and the production and consumption,summarizes the characteristics of digital technology applied to the children's picture book industry,and tries to outline the numbers.The impact of technological development on the various aspects of the children's picture book industry.The introduction part first explains the research background,sorts out the children's picture books and their characteristics,and discusses the external development environment of the children's picture book industry in China.At the same time,the research on the predecessors is simple from the two aspects of children's picture books and picture books.Review.The first chapter is about the historical retrospection of the different stages of development of children's picture books.According to the different technologies and presentation methods of children's picture books,they are divided into monochrome printing era,color printing era,recording technology era and digital technology era.The second chapter is about the development status of domestic children's picture book industry under the background of digital technology.The competition between digital children's picture books and other children's educational books and traditional children's picture books is carried out in layers,and the violent internal competition environment of the digital children's picture book industry is glimpsed.The third chapter to the sixth chapter are the analysis of the industry model and operation mechanism of children's picture books in the digital technology environment.They cut into the four aspects of production mode,content presentation mode,usage scenarios and reading habits,sales channels and marketing methods.Compared with the traditional paper-based picture books,children's picture books explore the specific changes that digital technology brings to the children's picture book industry after the changes in the various aspects of publishing and marketing.The seventh chapter is the summary of the relationship between the digital technology and the development of children's picture book industry after the above analysis.With some specific cases and analysis of the development status of the industry,it points out the technical industrialization,picture book form innovation and picture book content.Innovate the relationship between the three.And in the process of research,the defects in the digital children's picture book industry are sorted out:At present,the creative power of digital children's picture books in China is not good,not only the lack of original authors,but also the lack of professional and technical personnel in the creative team is also digital for the picture books.Creation brings difficulties.At the same time,the lack of incentive system,single marketing and sales channels,parental choice with purpose,and lack of external supervision system are all the great defects and hidden dangers in the development of children's picture book digital publishing industry.The conclusion part is an overall review and summary of the above,affirming the innovation and value of digital children's picture books,but it is still in the early stage of development,and the future prospects are considerable,but there are also many problems to be solved on the development path.