Research On Accurate Communication Of WeChat Official Account In Enterprise Operation

With the rapid development of Internet,the spread of new media gradually formed a mainstream,in 2009,the rise of weibo,let the broad masses of netizens cheering,weibo almost marked a widely used since the advent of the era of media,this time,everyone have a say,everyone is "reporters," microblog to record the little drops of life,also accused the phenomenon of social injustice.Size WeChat public launch in 2012,and caused a wave of heat media application,WeChat public issue of precise transmission by people chase after hold in both hands,registered WeChat public issue of personal,star,enterprises and government agencies have sprung up,WeChat public widely used,has brought people a provides a new,dynamic and accurate information transmission mode and real information of production,processing and dissemination of more accurate,efficient,fast and convenient,to speed up the communication between people,improved people's working efficiency,changed many people's study,work and life style.With the advent of the "we media" era,people's right of speech has been liberated.Many enterprises aim at the characteristics of accurate communication of WeChat public account and march into WeChat public account one after another.The comments on WeChat public account are suddenly enriched.On the public to enjoy WeChat public since the media age brings a new experience,due to the different level of enterprise and the number of the WeChat public improper operation,in the process of precise transmission operation WeChat public issue of precise transmission in the operation of the enterprise also presents some problems to be solved,how to utilize the WeChat public,accurate transmission,how to utilize the accurate transmission to improve communication effect,in turn,convert communication effect to the economic effect,is the enterprise WeChat public disseminator inevitably need to think about problems,it is also need to think about the community of transmission.In the era of "we media",the accurate communication effect of WeChat public account has increasingly become the focus of people's attention.From the perspective of communication,this paper focuses on the problems and optimization strategies of the accurate communication effect of WeChat public account inenterprise operation.The body of this paper consists of four chapters.The introduction explains the background and significance of the current research,points out the innovation points of this paper,and sorts out the current research results of WeChat public account to consolidate the theoretical basis of this paper.The first chapter introduces the general WeChat public profile,put WeChat public issue of development from the media under the time background of anatomy,mainly including WeChat WeChat the definition of the concept of the public,the public on development present situation,WeChat public number of precision condition,WeChat public mainly four aspects of precision transmission;The second chapter specifically studies the current situation of accurate communication of WeChat public account in enterprise operation;The third chapter focuses on the analysis of the problems in the accurate communication of WeChat official account in the enterprise operation,including the shortcomings in the accurate communication of WeChat official account and the problems in the actual operation of the enterprise.In chapter 4,the optimization strategy of accurate communication of WeChat public account in enterprise operation is proposed in view of the problems in enterprise operation.