Research On The Communication Of Theoretical Television Programs In The Media Convergence

In recent years,the rapid development of the media,the types of media are becoming more and more abundant,the channels of information dissemination are gradually increasing,and it has caused a big impact on the mainstream media propaganda work.Diversification of information has changed the ecology of public opinion.As one of the mainstream media in China,TV has the function of guiding public opinion and promoting socialist core values.It carries the functions of spreading mainstream values,national policies,and theories of the party to the people of all nationalities.There are two main categories of TV programs that directly undertake the function of public opinion guidance.One is the news category and the other is the theoretical column.Theoretical television programs can deeply analyze social hotpots issues,deeply interpret national policies and regulations,and systematically disseminate theoretical knowledge to the public.The theoretical television programs have deepened the national construction achievements from various angles,and have a powerful communication function in disseminating theoretical knowledge,promoting traditional culture,and guiding public opinion.In order to help the public understand the national policy,let more public understand the advanced achievements of Marxist construction engineering and theoretical research,and give full play to the functions of the mainstream media,the party and the state attach great importance to theoretical television programs,aiming to use the value of such programs to lead and promote the rapid development of society.After the 18 th National Congress of the Communist Party of China,various TV stations successively launched a series of special programs and TV theory programs,such as Kai Juan You Li,Time Questions & Answers,Socialism is a tide,Marx is right.In 2012,the Jiangsu Broadcasting Corporation and Jiangsu Provincial Party Committee Propaganda Department co-founded the Time Questions & Answersinterview program.The program adopts the most popular talk show production mode,invites experts and scholars of Marx construction engineering and theoretical research to answer the questions of the moderator,and actively interacts with the audience to deeply interpret the party and state policies and policies.At present,the program has developed into one of the most representative theoretical television programs in China.However,with the rapid development of emerging media such as the Internet,mobile phones and smart terminals,China has officially entered the era of media convergence,and the channels of information dissemination are becoming more and more abundant.A large number of Internet TV programs,network variety shows,short videos,and vibrato are emerging.Compared with traditional TV programs,it is more popular with viewers.The competitiveness of theoretical television programs is far less than the above-mentioned programs,and it is in a development dilemma.A variety of new ideas are being disseminated to the public by using web clients.The author thinks that in this era relevant departments should make full use of the value guidance of theoretical television programs and the publicity function of public opinion to promote the rapid development of our society.Theoretical television programs should be updated,innovative communication models,and enhance their influence.This study takes the theoretical television programs as the research object,and combines the relevant theories of communication and uses the research methods of questionnaire survey and in-depth interview to study TV theory programs.The author chose Time Questions & Answers as the starting point,analyzes the communication function of theoretical television programs in the context of the media convergence,and analyzes the transmission mode of theoretical television programs from many aspects.This paper explores the ways and effects of the dissemination of Chinese theoretical television programs in the context of the media convergence,and discovers the potential shortcomings.This paper systematically proposes the theoretical television program communication strategy from the three levels of content production,media convergence and audience,in order to provide reference for the production of theoretical television programs in the future.