University Television Programs Of Network Communication Research

With the development of network's information technology, university's television programs made some progress through the spread of network, but still in the preliminary stage, there are many issues, such as program quality, program ratings and media technology etc. University television bears the duty of publicizing news, inheriting culture, educating students, correctly guiding public opinion and building a harmonious campus culture, its network development research is a very important project.This paper makes general introduction of college television from university television's basic status, program classification, concept definition. College stations are school's propaganda machine funded by universities. In recent years, although the univerity television programs in terms of content or form have a certain development, there are still low ratings, poor programs,Iimitive cable ratings etc. College television network communication is the inevitable choice in the background of the combination of traditional media and net media, college television network communication has its inevitability.Secondly, from the technical aspects and the characteristics of internte transmission to analyzed the current situation of intertnet transimission from the angle of communication, university's television have some limitations in technology.Many TV video programmes on net, have different problems in demand play and alive play.all of these limitded the communicaion of different schools.But the limitations of technical can make up for by the corporations of power midea University's television can use sina'\Tudou and other so kind of sebwites to make up for the disable of itself.Though it is immature now.but there is a large space of development.Next, from the character and value of internet transimission aspects to analy the internet transmission of college TV promogrammes of communicate items and functions.The internte transmission of college TV have the characteies of itself.Those charaters can help us to make issue about how to improve the current situation of college TV programmes. The internte transmission of college TV have education\culture and social value.The reasearch about it have both use value and realistic meanings.The facing awkward situation of college TV promogrammes of communicate is both challenges and opportunities. Those challenges are TV makingYTV management\the issue of corporation. Those opportunityies are can know more about public demand\make large space transimissions\can improve culture communication.Finally, Through the analysis of different university network dissemination status,Then proposed the development countermeasures of university television program the Network transmission:Accurate positioning, to improve their own competitiveness, using powerful media compensate for its technical deficiencies and competitor and satisfy the audiences concerned requirements, etc.