Brief Analysis Of Marketing Communication Strategies Of Offline Entity "Net Popular Shop"

The rapid development of the mobile Internet has greatly changed the user's living habits and consumption habits.More and more physical stores and online stores are using the "Internet thinking" to invest heavily in the online operation of the store,the content construction is more high-quality,and the channel expansion is more abundant.Through the integration of resources,offline entity Net Popular Shops put store-related information into all popular network platforms.Based on the recommendation of geographical location,category,price and other subdivisions,the audience has achieved more convenient and accurate search.Under the background of continuous economic development and consumption upgrading,the young groups between the post-85s and the post-90s have gradually become the main consumers of the market.They have shifted from the "functional satisfaction" of consumption to the "spiritual satisfaction" and pursued exquisiteness.Achieved,quality products and the spirit of satisfaction and the ultimate consumer experience.This paper uses communication,psychology,sociology and other multi-disciplinary theories and perspectives,based on the current line entity "Net Popular Shop" the classification,characteristics and management status of comparative analysis,in the analysis of "Net Popular Shop" marketing strategies on the basis of the analysis of the audience favorite "Net Popular Shop",summed up the "Net Popular Shop" the law of the marketing level,put forward the "Net Popular Shop" in the marketing strategies should be improved on the problems and Suggestions for improvement,for existing "Net Popular Shop" and is willing to open a "Net Popular Shop" in the industry offers a reference way of marketing and is beneficial to store the operation of the benign development suggestion.