Samsung Mobile Field Marketing Strategy Research Based On Experiential Marketing

Demand for mobile phones are becoming more and more people in the individuation and diversity.Nearly five years great changes have taken place in the mobile phone market pattern,this article is on the basis of Samsung mobile phone experiential marketing present situation.Through the marketing strategy formulation and implementation to attract more customers into the Samsung sells,improving conversion rates,what is more,retailing the level to achieve a qualitative leap.This article selects topic on "Samsung mobile marketing strategy research based on experiential marketing".First,on the basis of experiential marketing,Samsung field marketing theory is put forward.Then,through the SWOT analysis,marketing strategy analysis,contrast and marketing strategy of Samsung mobile phone brands at home and abroad experience marketing strategy,analyze the present situation of Samsung mobile marketing and analysis the current problems we are facing.Thirdly,implement the marketing strategy,from SKU management,store layout,customer reception,product knowledge and store promotion in five aspects.Finally,sites marketing strategy implementation on Xinglong Famaly for an example.Through the marketing theory,aimed at creating an environment of terminal experience,inspire customers to explore the emotional factors,so as to conduct site marketing strategy formulation and implementation.Research purpose is to communicate the brand personalized marketing concept,in order to fundamentally solve the problem,increase Samsung market share,enhance the brand loyalty,and maximize the effect to ensure that the marketing in the terminal.Through strategic research of field marketing,summed up in the era of new marketing methods in the application of the mobile phone industry.The importantly theoretical value and practical guiding significance of the field of marketing as a new marketing mode,will become the trend in retail terminal of the Samsung mobile phone industry.