The Research On Internet-experiential Marketing Of Chinese Private Museum

Private museum as a new thing under the new situation is a very important part of Chinese museum system, the private museum, which needs to be self-financing, is still in its infancy currently. If a private museum wants to maintain normal operation, it needs to find an effective marketing model. Under the influence of the Internet and the rapid development of Internet terminals, the museum is using the network tools continue to expand the museum consumer groups, the development and innovation of virtual museum has aroused more and more attention.This article is intended to explore the marketing strategy of Chinese private museum. And from Chinese private museum experiential marketing point of view,Helping Chinese private museum to find a suitable way of marketing. This paper argues that experiential marketing for Chinese private museum; it is a line with consumer psychology and consumer demand marketing model. China's private museum experience using network marketing model to help them save marketing costs, improve marketing effectiveness, expand market share. Can be compared to other marketing model, experiential marketing has fully reflect customer value, marketing methods and tools for personalization and risk control advantages that greatly improved the marketing effectiveness of China's private museum, private museum in China to expand the share of the museum profession market share.Of course, Chinese private museum experiential marketing, still exist a series of network problems, which focused on the lack of precision of the target market, the lack of interaction and experience on methods and tools lack comprehensive. Because of these problems, making Chinese private museum marketing results did not reach the intended target. To solve these problems, first of all, in order to experience the user-centric precise positioning Marketing, which requires private museum studies behavioral factors that affect the user experience, then fine design customer experience;secondly, to experience as a means to strengthen the network of interactive marketing,pay attention to design interactive content and interactive platform to build and operate a feedback system; finally, we should strengthen the core of the user experience marketing integration, the use 6E model, focusing on overall customer experience.