Research On Value Chain Optimization Of Media Asset Management In A Broadcasting Corportion

The tide of the information revolution now is sweeping the media industry in an unprecedented situation,the existence of the programme information form and the way of using improved with the traditional radio and television media drastic changes.The programme information of radio and television media is important strategic resources in the development of radio and television industry in China.High-quality radio and television programme information not only for the development of the entire industry services,but also on social and cultural heritage.It serviced on democratic politics?promoting social harmony and advocacy.Over 70 years development of radio and television industry,the rapid development of digital technology improve the ability of producing and broadcasting programs,enriched the content of the program and enlarged the scope of the user groups.Under the impact of new media,the advantages of A Broadcasting Corporation are slowly disappearing,in order to meet the demands of the market economy and cultural industry,and consider the situation to enhance the efficiency of resource use and promote the transformation of industrial structure.Only promote the industrialization development in the content resources,A Broadcasting Corporation can face the opportunities which are brought by the age of consumer sovereignty and competition.The programme information act as a core assets in TV media which has a high conservation and utilization value.Now,most of the TV media content resource management model is still in the stage of conformism.The majority of management concepts remain in using advanced technology and equipment on the content of the cataloging and preservation of resources for journalists,editors and other content services.Realization of media content assets value chain optimization,and promote the media content assets industry upgrade is the trend of the times under this strong impact of the internet development.Triple play means the time of omnimedia.The progress of science and technology,the improvement of living standards request the media industry to a higher and deeper level progressive.Firstly,this article explained the development of the domestic and foreign media asset management,media content asset development situation,combined with the development of comprehensive analysis of the media content exist the specific value of the assets,explained the necessity of media content asset optimization management combing the value chain theory.Secondly,this article uses A Broadcasting Corporation media asset management way as the breakthrough point.Analysis its media management problems and the main reasons leading to the problem after the comprehensive grasp of A Broadcasting Corporation media asset management system construction,function introduction and development direction.Finally,in order to realize the maximization of the value content assets,this article puts forward to A Broadcasting Corporation media asset management value chain optimization analysis.Its optimization management to form a value chain,based on a full range of content integration,multi-level platform for the establishment of support,personalized user experience-oriented.In order to ensure the smooth implement of the value chain reconstruction,the article puts forward the suggestions of building integrated supporting measures for its values of solid foundation.And for the development of media assets to put forward a few feasible recommendations.