Study On The Relationship Between The Use Of Community New Media And Residents' Communication

Community as a necessary place for life,the needs of neighborhood contacts and community belonging can not be ignored.However,the reality shows that some factors bring crisis to residents' communication,identity and belonging such as the development of urbanization,the transformation of living space,the heterogeneity of personnel,and the commercialization of service.Except the mentioned crisis,what is the most significant is that the lack of neighborhood relationship in commercial housing community.At the same time,the community intelligent governance and the construction of community information service make the community media develop diversity,and set off the exploration wave of"focusing on neighborhood sharing and building a new neighborhood relationship"with the help of new media technology.Media and Communication as an important issue,have always been concerned by communication scholars,and the construction of community identity and belonging by community media has always been noticed in academic research.Therefore,it is of great practical significance to explore the new community media,whether it can reconstruct neighborhood relationship,improve neighborhood communication and strengthen identity and emotional attribution of urban community residents or not.This article chooses Beijing Y Community as the empirical research object.On the one hand,Beijing Y Community has a wide representation because it is based on its new commercial housing community neighborhood situation;On the other hand,when it is carrying out the intelligent and information-based construction,community new media as the"Internet community"management platform appeared.Therefore,the author takes the relationship between the use and communication of new media in urban communities as the starting point,starts from the theory of social communication and the theory of media system dependence,uses some methods such as the field participatory observation,combined with questionnaire survey,semi-structured interviews and literature analysis,and focuses on the effect of community new media on neighborhood communication.Through the investigation of Community Y,it is found that the community new media such as community website,community WeChat official account,community group and community APP have been derived with the intelligence of the community and the information construction.In the analysis of the current situation of the use of community new media,the study found that the community residents have a high rate of overall awareness and a strong emotional identity;However,as a community product still in the process of improvement,the actual utilization rate is low,and the selection basis is obvious.The community groups and WeChat official accounts that already have a dependency base are more popular among residents.The specific use intention is more for accessing to the basic information service,less involves in the aspects of entertainment and making friends.And in the further investigation with the residents' communication in the community,it is found that the whole community communication still presents a shallow level.Although the community new media has not reached the expected effect of promoting neighborhood communication,it has also affected neighborhood communication to a small extent.At the present,the virtual communication in the community has become apparent,and people's willingness to communicate with the media is also good.Judging from the practical needs of communication,on the one hand,the emergence of new media in the community is really close to the needs of the main body of the community,bringing convenience to the residents' lives,improving the degree of residential satisfaction,and providing a new opportunity for communication.Community new media also plays the role of"off-domain"relation re-embedding in the level of integration and empathy.But on the other hand,from demand to dependence derivation,the study found that the degree of dependence on media usage will affect the way and the effect of communication.The demand of new media in the community is not satisfied.The media dependence is too shallow to promote the interaction between online and offline communication,which is not conducive to building imagined community;While media dependence is too deep and there will be media substitution effect,which hinders the communication necessity and results in less motivation of real communication.Media dependence may leads to the contradiction of"physical absence-strengthening virtual communication,spiritual presence-weakening realistic communication".At the same time,it is found that the influence of community new media on neighborhood association,identity,and emotional attachment is limited and complex,which is related to media itself,individual media dependence and personal ideology.As far as media factors are concerned,there are many problems in community new media,such as surface intelligence,lack of subject,unclear positioning,poor operation and so on.The author also puts forward some suggestions for the future improvement of community media from the perspective of demand dependence.A conclusion can be drawn from the above research:as a tool for effective connection among the main bodies in the community,community new media will play an important role in improving neighborhood communication and cultivating residents' emotional identification and belonging.But at the same time,the emotional scale of communication,identity,attribution is complex and dynamic,we can only say that the possibility of technical solution is brought about by the existence of some problems through the design,but there is no denying the technical problem of kidnapping caused by the dependence of the media.After all,what do we do with it,how to do it and the final effect are associated with the whole social factor.