Research On Development Strategy Since The Media Age Of Anhui Traffic Radio Frequency

Under since the media age,anhui traffic radio frequency is faced with the challenge of pressure by the media and traditional media between the pressure of competition,the double pressure of broadcast media have a huge threat,anhui traffic radio frequency is the most urgent need is how to realize their own development,to raise their competitiveness,choosing the right development strategy.The realistic demand of anhui traffic radio frequency is to analyze the crisis faced by its own development and the opportunities and challenges brought by we-media,and clearly define the future development strategy.First,using the method of literature research defines the traditional media,broadcast media,from the traditional strategy theory,competitive strategy theory,competition analysis and SWOT analysis in theory,then on the literature review of the development of traditional broadcast media.Secondly,the external environment and internal factors of anhui traffic broadcasting frequency are analyzed by empirical analysis.Macro environment has a more relaxed policy environment,the increase in car sales,the change of population structure,and the opportunities brought by new technology development,industry competition environment have the same traffic radio,network media and APP,etc.The threat of substitutes,potential competitors of metro advertising and mobile devices,lack of high-quality talents in the supplier and the purchaser in the audience can choose to listen to increase options.From the perspective of the resources of anhui traffic radio frequency has a high visibility and reputation,and anhui province as the first provincial emergency broadcast traffic radio frequency in recent years has played an important role,from the perspective of the ability of anhui traffic radio frequency rising income ability,but encountered a bottleneck in the past two years,at the same time on the radio and ability has a professional staff,the quality is very good.Finally,through the SWOT analysis of anhui traffic radio frequency,the obvious advantages,including the vast audience resources,good reputation and popularity,the anhui province emergency broadcast,stable and profitable ability,but the threat is very strong also,including the spread of regionality,broadcasting market competition is intense,the audience demand diversity as well as outdoor advertising and the development of mobile media,thus eventually choose ST strategy.The implementation measures of anhui traffic radio frequency in the we-media era are proposed from two aspects of platform integration and program innovation.Based on the analysis of the development status of anhui traffic radio frequency,this paper makes a reasonable strategic planning for the future development of anhui traffic radio frequency,so that anhui traffic radio frequency can continue to maintain its dominant position in the era of"we media",break through the current bottleneck,and create new glory.