A Study On Bloopers Of TV Series In The Context Of Consumer Culture

In recent years,the development of bloopers of TV series is in the ascendant,showing the development trend from one point to the a whole area.The original purpose of filming behind the scenes was to record and preserve information about the production process.However,with the penetration of consumer culture,bloopers began to show the dual attributes of commodities and advertising.As a commodity,it follows the principle of "consumability" in content selection and presentation.Although it is still a record of the production process,its obvious traces of rendering have made it deviate from the principle of objectivity.It is the pleasure feast provided to the audience according to the logic of consumption.As an advertisement,the bloopers are quite different from other contemporary advertisements in terms of content,but their purposes are not fundamentally different--they are all to persuade the audience to accept the product in the advertisement and try to discipline the audience's attitude towards the product.The means of bloopers to achieve their goals also have obvious ideological characteristics of consumer culture.Bloopers symbolized the filming process,stars,emotions and other elements by visualization,and endowed them with new signifiers in an emotional way.This not only legalized the concept of "big production is good" advocated by consumer culture,but also created a kind of myth.In this process,bloopers,in order to extract the mythological materials they need,have disrupted the narrative structure of the TV series,thereby dispelling the narrative-centered logic of the TV series.It advocates the pleasant consumption of TV series and their own by transforming the spectacle elements that can quickly attract the audience's attention into myth materials,and cuts the production process of TV plays through a montage of spectacle,trying to cultivate an aesthetic way of spectacle that ignores narrative logic.On the one hand,it is because the consumption and satisfaction of pleasure are the important driving force of consumer culture;on the other hand,it is also the compilation of the "text poachers" who have more and more power of speech in the new media environment.The shaping of consumer culture on the subject of the audience makes the audience's pursuit of pleasure an irresistible desire and impulse.From the perspective of the audience,the visual narrative blooper satisfies the audience's desire to peep,and the disenchantment of the stars and the disclosure of the details of the TV drama production process eliminate the aesthetic distance between the aesthetic subject and the object--which is also the requirement of postmodern aesthetics.The audience can obtain a kind of mental relaxation and sensory pleasure in the entertainment illusion created by bloopers.In addition,the all-around presentation of the characters behind the scenes(in this case,actors,directors and other staff rather than TV characters)is a disguised backstage,but it also provides a reference for the common identity anxiety in postmodern culture.On the surface,the opening of TV drama production background to the audience is the expression of the improvement of the status of the audience.But in fact,through the text analysis of bloopers,it can be seen that the bloopers is a kind of "hegemonic" interpretation that the communicator tries to construct by decoding the TV series.It not only meets the audience's pleasure consumption demand,but also cultivates an aesthetic way of spectacle.The audience's rational thinking may be eliminated in the sensory shock,thus losing its subjectivity and becoming the type of audience needed by the communicator.Therefore,in essence,blooper is a kind of spectacle form in consumer culture and a visual ruling means of TV series producers and broadcasters.When enjoying the pleasure feast provided by bloopers,the audience should keep vigilance and avoid excessive consumption.The disseminators also have the responsibility to promote the cultural value of bloopers and advocate the correct way of cultural commodity consumption.