An Analysis On Phoenix Media M&A US PIL Performance

In recent years,with the adjustment of the structure of the economy and the transformation of the growth pattern,China's industrial structure has undergone major changes.It is especially important for the country to promote the development of the cultural industry in order to promote the adjustment of the industrial structure and the upgrading of the industry.The development trend of the cultural industry is good,and the national policy is also strongly supported.Relevant culture points out that the cultural industry will become an important industry in the future and will be upgraded to a national strategy.Regional governments also encourage cultural enterprises to conduct cross-industry integration and restructuring.The governments of various regions adjust policies,integrate resources,encourage bank loans,and use various methods to enable cultural enterprises to have more resources for development and become bigger and stronger.As the enthusiasm for mergers and acquisitions fades,the industry is more calm.If the cultural media industry wants to develop further,it is especially necessary to go abroad and open up overseas markets.An effective way to open up overseas is for companies to conduct mergers and acquisitions.Mergers and acquisitions can enable companies to quickly enter a country's market,extend their business,make up for their own shortcomings,and reduce political and legal risks.Under such a background,this paper uses the combination of theory and case through the typical case of Phoenix Media's merger with the PIL company.First,it analyzes the motivation of M&A from various aspects,and then uses the event point research method.And the accounting research method analyzes the performance of the enterprise before and after the merger,and then uses the enterprise performance index evaluation system to analyze the comprehensive performance of the enterprise merger and acquisition.Finally,through this case analysis,the corresponding experience and enlightenment are summed up,hoping to bring some reference and reference to other enterprises that want overseas mergers and acquisitions.