Methods And Models Of Information Push On The Internet And Their Evolution Analysis

With the development of the Internet and information technology,the way users access information has changed dramatically.The amount of information on the Internet has exploded,and users have certain difficulties in obtaining information from massive amounts of information.Therefore,information push has emerged.Information push can push the information required by the user directly to the user,which alleviates the information overload.The development of the Internet has gone through different stages,and the methods and models of information push on the Internet have also changed.Therefore,it is of great significance to sort out and analyze the main information push methods and models of China's Internet in the past 20 years.This paper studies a large number of articles on the Internet and information push,industry reports and other information,and divides the information push mode into a subscription-based information push model and a catering-oriented information push model.Based on the information push method analysis elements,the push methods under each information push mode is elaborated and compared.Combined with the life cycle and philosophical ideas of information push methods,the evolution between information push models and the evolution within the information push models are analyzed.In this paper,through the analysis of the subscription information push methods and the catering information push methods,the research finds that the user controls the initiative right in the subscription push methods and the pushers control the initiative right in the catering methods.The subscription push model has been developed since the early days of the Internet,while the catering push model is mainly applied in the mobile Internet environment.Through the evolution analysis of the subscription-based push model,the research finds that some information push methods have gone downhill,and some information push methods are still developing,showing a trend of different trades.The concept of early information push methods still has the value of application.Through the evolution analysis of the catering-based push model,it is found that the development from the PC Internet to the mobile Internet makes the acquisition of user data possible and has certain value,which can provide push basis for the catering push.In this paper,the development process of the Internet that promotes the evolution of information push is analyzed.The mutation evolution of the subscription push to catering push is analyzed in a multi-angle analysis.The research finds that user needs,ways user access to information,users tracking and data acquisition promote information push.For the evolution trend of information push in the future,this paper believes that it should combine the advantages of subscription push model and catering push model,as well as the optimization of information technology and the supervision of relevant departments,and it can develop to the direction of smart push,which can push useful,high quality and personalized information to users.In general,through the Internet information push methods and models and their evolution analysis,it has a certain historical value,expands the research perspective of information push,and provides a certain reference for the subsequent optimization and innovation of information push.