Research On Push Notification Intelligent Service In Mobile Internet

With the maturity and popularity of mobile devices, mobile Internet has been explosive development. Mobile Internet push notification is one of the most important technologies for mobile application development. Mobile Internet push notification service is targeted to real-time information service for mobile devices. In the mobile Internet era, push notification service is essential. Intelligent push notification service works on push messaging and user characteristics to calculate the appropriate target users. Intelligent push notification service has important role to improve the quality of push service.In this paper, we use the Slope One recommendation algorithm to analyse user data, and determine the target audience, which improves the quality of push service. The Slope One recommendation algorithm is a simple and efficient item-based collaborative filtering algorithm. It's used widely in actual project around our life.This paper also details the design and implementation of an intelligent push notification service system. The system is divided into three layers: the frontend, message queue and the backend. The frontend layer, which provides Restful API, is responsible for receiving requests from the caller, and put them into the message queue for caching. The message queue is designed to use Redis database, which has a good performance. The backend layer is the logical core of the system, which handles the push message from the message queue. It's composed of four modules: device information, intelligent filtering, push request distribution and feedback module. Filtering module is in charge of using the Slope One algorithm to filter the target users for the system.In the mobile Internet era, push notification services are under the trend to add more intelligent functions. The content of this paper has high practical significance.