Research On The Governance Of Media Credibility In The Era Of Media

MWith the fissile development of Internet technology and all-media,there'are many more ways for the public to get news information instantly.However,a large amount of untrue and exaggerated news and information have been mixed up,causing serious damage to the credibility of the media.The media credibility under the all-media age has become a hot topic of public concern.The government has always been the dominant force in the management of the credibility of the media.However,due to the drawbacks of the management system of "combination of management and management,dual leadership and hierarchical management," management can not meet the credibility of the media in a rapidly developing all-media environment need.At the same time,all media have the characteristics of extensive interaction and use of digital devices to spread.It is difficult to solve the problem of lack of credibility of the media under the all media environment only by government.Based on the logical thinking of "what is the current situation and why,what should we do?",This paper analyzes the status quo of the credibility of the media in our country by using the methods of literature,investigation,comparison and system.The study found that due to the flaws in the government governance system,the inadequate self-governance mechanism of the media,the weak awareness of public participation in governance and the lag in the development of the media industry associations,the credibility of the media has led to ineffective government governance and non-standard media self-management.The public and the media Industry associations can not fully play their role in the management of media credibility.In order to improve the credibility of the media in the era of all media,collaborative governance is an inevitable choice to adapt to the credibility of the media in the era of all media.This paper proposes a collaborative approach to manage the credibility of the media,including the government should improve the media credibility management mechanism,the media should establish a formal system Strengthen self-management,give play to the public's role in the governance of the credibility of the media,and at the same time,establish a professional self-regulatory mechanism for media industry associations and enhance their ability to govern the credibility of the media.