Research On Application Of AI Technology In Media Field

The birth of the world's first AI anchor in 2018 has brought new opportunities for the development of the media field,but it has also brought worries to the relevant practitioners.As AI anchor has achieved the status of falsehood in both voice and expression,the continuous development of AI technology has brought more and more influence on the media field and is gradually subverting transmission.The pattern of unified media has also subverted people's traditional concept of media.How the media industry will develop and innovate in the future is the focus of common concern of the media industry and academia.In recent years,AI has been used in the field of broadcasting and hosting for many times,which has attracted the attention of both domestic and foreign media.AI anchors are constantly updating and iterating,and are gradually replacing many simple and highly repetitive tasks.The media industry and academia are worried about AI.Whether the host will replace the major of broadcasting and hosting,whether it is traditional media such as TV,broadcasting or new media with network and mobile client as the mainstream,are actively introducing new technologies.The vigorous development and comprehensive application of AI host will bring new challenges and opportunities to the media industry.Because of the characteristics of AI host,its application in the future is bound to be prospects.Broad.The first chapter is an introduction.The second chapter first reviews the development of AI,and comprehensively expounds the birth and development of AI anchor,focusing on the analysis of the characteristics of AI anchor.The third chapter compares the traditional anchor with AI anchor,and makes a comparative analysis on the aspects of technological innovation,content production,Abstract reasoning,artistic aesthetics and emotional analysis.In the fourth chapter,the influence of AI anchor on traditional media is analyzed.In the fifth chapter,the future development trend of AI in media industry is described and predicted based on the current situation.Finally,the application research of AI anchor in media field is summarized.This paper will discuss the leading role of AI in media field with the existing facts and theories.The development and significance of domain make AI better serve the media and human beings.