The Audience's Perception Of Artificial Intelligence News Anchors

As a new product of artificial intelligence technology,artificial intelligence news anchor(AI news anchor for short)is a special medium and new way for people to obtain information.In recent years,with different images and different gender of AI in succession news anchor in two sessions and major sudden public health incident report,the function of the play,to a certain extent,though the real announcer host free from hard work,also meet the demand of the audience ratings,but its spread effect how?How do audiences perceive AI news anchors? At present,these problems are still in the analysis and reasoning of theoretical hypotheses and lack of empirical research from the perspective of audience.Therefore,from the perspective of the audience,this paper uses the control experiment method to discuss the audience's perception of the credibility of the anthropomorphitic AI anchors and cartoon AI anchors,the credibility of the broadcast content and the emotional acceptance.The results show that on the perception of the host's credibility,the sex of the anchor and broadcast news topics will affect the audience perception,the credibility of the news anchor artificial intelligence embodied in male intelligent anchor is considered intelligent anchor more credible than women,broadcasting the news sports news anchor than broadcast outbreak of anchor is more credible,the credibility of the intelligent anchor and anchor anthropomorphic level had no significant effect.On the perception of the host emotional acceptance,we found that the audience emotional acceptance perception of artificial intelligence news anchor is the uncanny valley phenomenon,namely the audience generally on the low level of anthropomorphic cartoon AI the highest rated emotional acceptance of the host,had higher levels of anthropomorphic anthropomorphic AI anchor emotional acceptance of the lowest rated perception.In addition,the gender of the host will also affect the audience perception of artificial intelligence news anchor emotional acceptance evaluation,embodied in the audience of women generally emotional acceptance sensory evaluation of intelligent anchor was obviously higher than that of male intelligence the evaluation of the host,and the host to broadcast news topic news anchor emotional acceptance of artificial intelligence have no obvious effect on perception.In the perception of the credibility of the news broadcast by the anchors,the gender of the anchors,the level of anthropomorphize,and the news theme of the anchors have no influence on the audience's perception of the credibility of the news broadcast by the anchors.