Innovative Mode Decoding Of Advertising Layout Of Juvenile Periodicals

In recent years,with the development of Internet technology,the development of various industries has been affected,especially in the context of the wider and wider coverage of the internet,the media industry has emerged new ways of communication.Among them,China's media industry has undergone tremendous changes.Paper media has been impacted by new media,and its development has become increasingly difficult.As a necessary extracurricular reading material for students,Juvenile Periodicals occupy an objective market share in the paper media market.Nowadays,as the main audiences of periodical reading in China,teenagers are no longer fond of paper media.The way of reading has changed from traditional to new media,which has led to the long-term shackles of the development of periodical advertising.Therefore,if paper media want to get rid of the predicament,it must seek transformation,make use of the communication advantages brought by new media to make up for their own disadvantages,and keep pace with the progress of new media,so as to get a rebirth.With the wide application of digital technology in advertising,advertisers' demand for the rate of return on advertising investment is also increasing.Big data is the most widely used technology in digital technology.Supported by large data,effective processing of customer information,accurate delivery and real-time monitoring can be achieved in advertising.However,these are the fatal injuries of traditional paper media.Therefore,it is imperative to study the innovative design of advertising layout of Juvenile Periodicals in the context of big data.This paper starts from the theoretical basis and combines the big data technology with the practical application in advertising design.Improving the "big data" model of juvenile periodical advertisements has practical significance for the development of juvenile periodical advertisements in the big data environment.