Transition And Breakthrough: Research On Chen Xiaonan's Practice Of New And Traditional Media Practice

With the continuous development of media technology,a variety of new media have emerged.In response to the rapid development of network video,as an important member of the traditional media industry,the host group has gradually formed a large migration movement of radio and television media people to transform the Internet since 2015.Walking between traditional media and new media,"transformation" ? “Breakthrough”? It has become a common problem faced by the current host group.From traditional media to new media,Chen Xiaonan's has successively dedicated such successful programs as "Cold and Warm Life" and "Talking to Strangers" to the audience.As a successful example of the host transformation,systematic study of Chen Xiaonan's transformation experience will have a certain reference significance for industry development.This paper is a case study of the transformation of Chen Xiaonan's,a famous host.Through a comprehensive comparative analysis of Chen Xiaonan's traditional media masterpiece "Cold and Warm Life" and his new media masterpiece "Talking to Strangers" and "My Times and Me",the author points out that the host has made a comprehensive analysis from traditional media in terms of positioning,image design,narrative style,camera language,operation strategy and communication effect.The problems and challenges encountered in the transformation from traditional media to new media,as well as Chen Xiaonan's bold attempt and beneficial exploration in the process of transformation,further explore the successful transformation of traditional media hosts under the new media environment-"IP" development path.According to the case of Chen Xiaonan's transformation,the host's "IP" should be the mainstream trend of the host's development in the future,and also the key to the successful "breakthrough" of the host in the fierce competition.