Case Study Of BST Absorbing Financial Performance Of Consolidated DFMZ

In recent years,China's attention to the cultural industry has become increasingly high.In order to actively promote the construction of domestic cultural industries,the government has also continuously formulated policies conducive to the development of cultural industries,the media industry has also become a focus of attention as part of the cultural industry.The rapid development of the Internet has caused the new media industry to quickly enter the market of the media industry,and the traditional media industry has collapsed,which has also created a fierce competitive environment in the media industry.In this context,M&A is actively adopted by the media industry as a major expansion method for enterprises in the development process.The merger of new media companies and traditional media companies has opened a path for the innovation and development of the media industry.Accelerated the development of the enterprise.Through mergers and acquisitions,enterprises can actively expand their scale,better improve the industrial layout,form a cultural industry chain,and at the same time better expand the brand effect of enterprises and enhance corporate value;however,not all mergers and acquisitions can produce such effects.Some inappropriate mergers and acquisitions will also bring huge risks and losses to the company.Therefore,it is necessary to actively analyze the merger of enterprises,seek relevant enlightenment and experience,and provide reference for subsequent mergers and acquisitions.Based on the analysis of the merger cases of the two major media companies BST and DFMZ in the A-share market,this paper comprehensively analyzes the financial performance of BST and DFMZ based on the theory and concept of M&A and M&A financial performance.Get experience and inspiration.The first is to expound the relevant theories,briefly introduce the related meanings and motivations of M&A,and introduce the meaning and evaluation methods of the current financial performance of M&A;secondly,start from the description of the respective operating conditions of BST and DFMZ and the combined motivation of the two.Using stock price description and event research method to evaluate short-term performance;then select 5 years financial indicators for financial comparison before and after merger,and combine DuPont analysis method to analyze its long-term performance;finally,summarize the BST merger DFMZ in M&A financial performance The effect and implications of this M&A case provide a reference for subsequent M&A in the media industry.