Application Research Of New Retail Marketing Model

With the advent of the era of Internet+,the competition among mobile phone manufacturers has intensified.In order to compete for market share and increase the market share of brands,many e-commerce companies have undergone many changes in the ecology and marketing model to Xiaomi Company.For example,Xiaomi Company has received much attention from its peers since its establishment.Because of its low price and high performance,it has been well received by many users.However,as more and more companies join the ranks of mobile phone R&D,the market is more and more The closer to saturation,the smaller the rice can grow against the trend,and the sales volume has increased greatly.The main reason is that Xiaomi has transformed the business model in time,opened up new fields and continued to develop in innovation.This paper mainly studies the risk management of the e-commerce new zero system and its business model,analyzes its advantages and disadvantages,and various risk points,and analyzes the new opportunities and modes of e-commerce in the future.