Research On Sharing Model From The Perspective Of Cost-benefit

With the development of society and technology,the sharing economy has penetrated into every aspect of people's lives.Thus,the sharing behavior of consumers is more fully reflected in daily life,such as Airbnb and DIDI.The sharing model is formed on the basis of consumer sharing behavior.It is mainly divided into two categories.One is B2C and the other is P2P.The difference between these two sharing modes is that the possessors of the resources are different.And they are formed on the basis of sharing behavior,which is inevitably affected by the consumer sharing behavior itself.However,how does the consumer's sharing behavior lead to the formation of two different sharing models?Is there an intrinsic connection between the two sharing modes?How does the platform weigh and choose these two sharing modes?These problems have not been conclusive.The purpose of this paper is to answer the above questions.These two sharing modes can form on the basis of the accumulation and evolution of sharing behavior between consumers,and the network effect generated by consumers participating in the sharing platform.This shows that the study of sharing patterns in the sharing economy cannot be separately analyzed from the sharing behavior of consumers.Although there has been a lot of research on the sharing behavior of consumers,the mechanism of sharing behavior has not been conclusive.There is also little literature on how sharing behavior affects the formation of sharing models.Therefore,this paper firstly uses the microeconomic analysis method to establish a consumer shared behavior model from the perspective of consumer cost-benefit,and then explains the operation mechanism of sharing behavior through marginal analysis and equilibrium analysis,and derives the evolutionary equilibrium of shared behavior.Evolutionary equilibrium leads to the formation of two sharing modes.Based on the sharing model,the article also analyzes the impact of changes in rent,total item usage time and price on the item sharing status.Finally,this paper analyzes the choice of sharing mode by using the Coase Theorem from the perspective of the platform.The main conclusion of the study is that the operating mechanism of the shared behavior is to redistribute the uncertain use time of the items among the participants,and improve the use efficiency of the shared resources.With the pursuit of cost minimization,the sharing of items has become two different sharing modes.The three factors of the rent,total duration and price of the item together affect the formation of the sharing model and the sharing status of the items.In addition,the sharing behavior in the P2P sharing mode can alleviate the shortage of goods and promote the circulation of the goods in the case of excess items,increasing the flexibility of the market in response to shocks.