Research On The Propagation Effect Of The Danmaku Tn Different Contexts

Danmaku is a new type of web comment which is real-time and interactive.It looks like many bullets cross over the screen and creates a co-viewing landscape.It firstly originated from Japan and has been becoming enormously popular in China.Nowadays,Danmaku is widely used in new media contexts such as live,mobile music and video context.Accordingly,a comparative study of Danmaku in different contexts might help network context to use it better.In the study,the Danmaku is placed in different network contexts.By analyzing the use of the Danmaku user,the impact of the Danmaku on the user,and the propagation characteristics of the Danmaku in different contexts,the propagation effects of the Danmaku in different contexts are discussed.The study found that,from the user's usage,there are significant differences between the use of the Danmaku in different contexts,the way of participating,and the content of the Danmaku that is sent by the users.From a cognitive perspective,the Danmaku changes the user's perception of information sharing and interactive communication.From the psychological and emotional level,the Danmaku enhances the user's inner sense of ritual and group belonging,and satisfies the user's emotional sustenance.From the perspective of behavior,the Danmaku promotes the user's commentary behavior towards autonomy and openness.From the perspective of communication characteristics,the Danmaku in the video context deconstructs the power and authority in the original video works,and gives the brand a new meaning with the Danmaku symbol with unique style color;the Danmaku content and the tumble rhythm in the live context Influenced by the anchor;the Danmaku of mobile music context has been given a stronger commercial attribute,becoming a"bait"to enhance the user's attention economy.At the same time,the hidden worries behind the Danmaku are gradually fermented with its development,becoming a problem that every context has to face.For example,the Danmaku has the risk of damaging artistic aesthetics,causing behavioral misconduct and affecting the depth of thinking.The study suggests that by purifying the communication environment,optimizing the communication theme,balancing art and business,it may be possible to avoid risks to some extent and create a better environment for using the Danmaku.