| At present,China's motor vehicle insurance market is developing rapidly.However,a series of deficiencies have been gradually exposed in claims services,such as inefficiency and cumbersome processes,which have largely hindered the sustainable development of the insurance.At the same time,the number of Internet insurance companies continues to increase,and the scale of third parties is increasing.This makes the integration of Internet technology and insurance industry gradually show results.Under this situation,the claims link needs Internet technology applications to break through the traditional model.Based on this,this paper explores the new opportunities and challenges faced by domestic property insurance companies in the new situation,and brings new thinking about integrating new technology thinking into the insurance industry,especially in the field of auto insurance claims.First of all,this paper selects a certain property insurance Shandong branch as the research object,and compares and analyzes the company's introduction of 3G technology and WeChat self-service claims technology.It thoroughly combed the company's full application of new technologies in the Internet environment and demonstrated the important impact of new technologies on auto insurance claims.Secondly,through the investigation and research,the main factors affecting the recognition or satisfaction of WeChat self-service claims of a certain property insurance Shandong branch are customer cognition level and experience level.In terms of cognitive level,the customer's willingness to share has a significant positive impact,and the impact coefficient is the largest;in terms of customer experience,the improvement of auto insurance claims efficiency has a significant positive impact on customer satisfaction,and there are safety hazards that are satisfactory to customers.Degree has a significant negative impact.Finally,combined with the comparative analysis and empirical research of the full text,it is proposed to increase the introduction,innovation and publicity of Internet technology;practical suggestions for the Internetization of new technology property insurance products,and finally explore how property insurance companies can grasp the development of Internet technology.Opportunity,develop a correct development strategy. |
