China Pacific Property Insurance Co., Ltd.Dongguang Branch Of Auto Insurance Business Informatization Construction Of Research And Design

Actual situation of the Pacific property insurance limited corporation-Guangdong branch company(hereinafter referred to as, Pacific Insurance Company Dongguan branch) of the actual situation of car insurance business operation management, in this thesis, we analyzed company are faced with the problems in current. Concrete problems are as followings:The first, partner management do not utilize application of information, management way has fallen behind and management is inefficency. The second, although it has established the system of customer relation management, marketing sharing degree is not enough to customer information, which can not provide the basis for market analysis. The third, car insurance field survey and loss assessment flow take long time, time-consuming and draining, high operating costs and high degree of customer dissatisfaction. The fourth, no high degree of dynamic information market-sensitive without information of market surveillance and analytic system.To solve the above problems, we adopt information technology to establish the analysis system of car insurance business management which has based on informationization of pacific property insurance limited corporation-Guangdong branch company and combing with the requirements of specific business to design, which has mainly solved two prolems, one is market management and analysis, the second is car insurance business process information closed circle. In addtion, methods and steps of system implementation has been planned, which has put forward the complete solutions for the enterprise informationization.Meanwhile, it has deficiencies in this thesis, which is concerned with business processes to the requirement analysis and the overall function design, not in the development of functional code. In addition, it can not reach the implemented garage online negotiation functions of European and American developed countries, because of lag in domestic garage informationization and the cooperation of insurance company only stay on recommend new customers which is the part of the subsequent improvement and optimization in the system.