Research On The Efficiency Evaluation Of Financial Software Enterprises Based On DEA Model

According to the existing research results,found that scholars research on business efficiency is more focused on the traditional industries,such as coal,logistics,transportation or advertising media,and other fields,for software and other high-tech industry efficiency study is less,more few studies involved in the financial sector.The financial industry,financial software companies directly to the application,along with our country the sustainable development of financial industry and the gradual improvement of the financial information construction and application level,financial software products has become the financial institutions to carry out the business and the important tool of internal control.How to improve the efficiency of financial software enterprises has become one of the core problems in the management process.Research on business efficiency indicators selection problem,in this paper,in addition to reference existing literature advocate business income,intangible assets,such as the ratio index,joined the liquidity ratio,return on equity ratio index,thus more objectively reflect the enterprise in two aspects of income and profit efficiency level,using this method of the financial software industry in China,this is different from other research areas.Based on the characteristics of the software company,the software enterprise efficiency evaluation model was established based on DEA method,and the financial software listed company was studied empirically.Using software listed company financial statement data,from the aspects of efficiency,effectiveness,scale three DEA evaluation and analyzed,finally the use of DEA-Malmquist index method to measure listed software companies in China changes in total factor productivity,compare the relative movement and efficiency of technological progress,to find its reason for changes.Based on the evaluation results,the objective,scheme and suggestion are put forward.According to the analysis and research,several Suggestions are given to improve the efficiency of financial software enterprises.First,pay attention to the technical efficiency indicators and stick to long-term R&D investment.Financial software industry is a high investment industry,the current R&D capital investment can not play a significant increase in the current efficiency of the enterprise,so enterprises should be based on long-term interests,insist on R&D investment.Second,we will increase investment in asset indicators and improve the efficiency of profit indicators.Enterprises should enhance the production ability of scientific and technological achievements into practical production strength,attaches great importance to the role in promoting the enterprise capital,strengthen the supervision of the production cost of enterprises,to improve the profitability of the enterprise.Three is to improve the efficiency of scale indicators,improve enterprise overall management,enterprise scale reasonable amplification is beneficial to form the scale effect of good,occupy a larger share of the market,in order to gain more profits,eventually improve the efficiency of enterprises.Fourth,we will make appropriate use of financial leverage to prevent market risks and improve our ability to grasp market processes.