Study On The Communication Strategy Of Political Documentary In New Media Environment

TV political documentary is an important form of TV program.With the innovation of political discourse and the maturity of new media environment,TV political documentary has developed to a certain extent and formed its unique program characteristics.The significance of the research on the communication strategy of TV political documentary lies in optimizing the mode of transmission of political documentary and further expanding the positive influence of TV political documentary.At present,the spread of TV political documentary is facing some difficulties.Although the demand for political discourse continues to increase,which has brought impetus to the creation of political documentarys,the new mode of communication in the Internet era has also brought impact on the creation practice of political documentarys.In the new media environment,TV political commentaries show the drawbacks of serious and rigid discourse and single mode of communication.This paper uses the methods of text analysis and case analysis to analyze the current practice of TV political documentary dissemination,summarizes the innovative practice of the current industry in terms of discourse mode and dissemination path,and explores the shortcomings of current practice.On the basis of summarizing the development trend of the communication strategy of TV political documentary,this paper puts forward some concrete measures according to the development trend of new media.It is believed that the future TV political documentary can further optimize the communication strategy in the aspects of innovation of creation mode,expansion of discourse space and institutionalization of production and broadcasting.