Research On Trading Mechanism Of Electronic Barter Market Based On Auction Theory

The commerce technology and the economic background of overcapacity have created opportunities for the development of e-barter.E-barter is an auxiliary transaction form of currency trading,which can improve the efficiency of resource circulation,promote national economic development,and play an important supporting role for the real economy.However,behind the e-barter ushered in the development opportunities,there are still many problems such as disordered platform trading,time-consuming search,low satisfaction,low matching rate,etc.,which restrict its development.This paper takes B2 B electronic barter resource transaction as the research object.Based on the analysis of the current status of e-barter research,transaction mode and its trading mechanism,this paper summarizes the relevant theories and provides a realistic basis for the design of trading mechanism.This paper will mainly study the transaction matching of e-barter from the following two aspects:(1)Designing a "one-to-many" barter transaction mechanism based on multi-attribute auction.Firstly,considering the auction barter trade preferences,the "one-to-many" barter auction model framework is constructed.Secondly,based on multi-attribute auction theory,the auction rules and transaction process are designed to guide the transaction.Then,the decision attribute index is determined by interactive method,and the preference weight is determined by subjective and objective method.In addition,the winner decision and resource allocation are based on the comprehensive weight TOPSIS method and online Dutch auction.Finally,using the example experiment,the demonstration process,the solution of the example,and the comparison of the TOPSIS method based on the comprehensive weight with the traditional method prove the scientific nature of the "one-tomany" barter mechanism.(2)Designing a "many-to-many" barter transaction mechanism based on double auction.Firstly,considering the trading preferences of both parties,the model framework of "manyto-many" barter auction is constructed.Secondly,the auction rules,matching rules,and transaction process are designed based on double auction theory.Then,according to the satisfaction of bilateral matching theory,the transaction satisfaction index is designed and calculated.In addition,the transaction decision model is constructed,according to the transaction satisfaction and the market attitude.Finally,using the example experiment,Lingo 11.0 is used to solve different models.At the same time,satisfaction is used as the evaluation index.The results of this paper based on the satisfaction of the multi-form preference index,are compared with the traditional decision-making model based on price preference order.The transaction satisfaction of this paper is significantly higher than the traditional method,which verifies the effectiveness of the "many-to-many" barter transaction mechanism.This research can effectively solve the problem of resource transaction matching of ebarter,help enterprise barter to scientifically decide transaction matching scheme based on transaction preference,and improve matching efficiency and transaction satisfaction.It has a certain practical significance for promoting the standard trading and trading matching in the e-barter market.