Research On The Development Dilemma And Way Out Of Short Video Of News And Information Under The Background Of Pan-entertainment

In recent years,with the implementation of 4G network,the development of Internet technology,the update of mobile client and the change of the fragmented reading habits of the audience,the short video market has mushroomed rapidly,and various types of short video applications have rushed in,becoming the new favorite of the current network audience.At present,most short video contents are mainly about entertainment and social communication,which,on the one hand,satisfies the audience's psychological demands of obtaining entertainment pleasure,seeking self-identity,longing for attention and personalized expression on the social platform.On the other hand,it also causes problems and disadvantages such as the anomie of social morality and ethics,the entertainment of serious news and the absence of values.In the context of pan-entertainment,short video,which can meet the audience's demand for quasi-information and provide more valuable and socially positive energy oriented news and information,has become a necessary product of The Times.But in the fierce competition in the market economy environment,the news information class short video of the long-term development is faced with some problems and difficulties,how can you in to entertain,short video for bo person eyeball,breakthrough,in the market and create more positive value for the society at the same time looking for their own healthy development way,has become the subject of the essay focuses on the research.Based on the existence value of short video of news and information under the background of pan-entertainment,this paper makes a comprehensive and systematic analysis of the current development situation of short video of news and information by consulting a large number of literatures.By checking the short video of news and information on major platforms through the whole network,it is concluded that they are faced with the problems of uneven news quality,serious homogenization,"short and fast" content,difficult expression of emotion and values,questionable news authenticity,easy deviation of public opinion guidance,low viscosity of the platformand weak profitability.Based on video "pear" as a case,this paper sums up its development in the external environment,internal production factors and difficulties faced by the commercial operation conditions,and combining the news information class short video platform for themselves,from the three aspects to explore the development way,put forward the artful share,break through the restriction of the external development environment,content,digging the potential of internal factors of production,looking for entry and realize the breakthrough of the commercial operation mode,makes every effort to break through the barriers to its business,for realized its profitability and development for a long time to break.