Analyse The Integrated Marketing Strategy Of Jiangsu TV’s If You Are The One

With the development of economy make a spurt of progress made Chinese，increasinglyimproving the people’s living level and income level and our products market continues tothrive，TV programs，especially a variety show specialization has become China’s televisionvariety show after the new development after the integration of resources，and the varietyshow，especially of the service life TV variety show，as a professional TV program is closelyrelated to the life of ordinary people， has been widespread concern. China’s variety show ininto the stage of rapid development，accelerating development，shows all the TV productionof the continuous improvement of the strength and market competition，the variety showshave become the main program in our country each big TV programs and support， but alsomakes the production and development of variety show relatively standardized and mature.Since the reform and opening up，the development of synthesis skill program led thedevelopment direction of China’s TV program，it is our country each big TV growth scaledevelopment and economic benefits of the engine. According to the survey report shows，China TV industry in the past10years is the biggest winner， the entire industry to increasethe value of quantity and scale in the world，but because it shows the market increasingly highdemand，market access is relatively low，and because the variety show profit rate began todecrease，resulting in entertainment industry competition is more and more cruel. In this formof cruel，Chinese variety show must think of ways to improve their economic efficiency inorder to guarantee the sustainable development of enterprises. In order to improve thesynthesis skill program making and management level，each big TV must improve theirmarketing strategy for the management level of variety shows，in order to improve the TVprogram production and management level，to ultimately improve the major TV economicbenefit and profit. Therefore，to study the major TV variety show of the marketing strategy，hoping to provide the beneficial reference for practice，to our country each big TV varietyshow of the marketing strategy design and decision making.In this study，Jiangsu satellite TV’s "large life service" program "if you are the one" as the object of study，a comprehensive analysis of "if you are the one" marketing strategy，themain content of this paper is divided into six parts，the first part of the research content is theintroduction，mainly explained the research purpose，significance，literature review，researchthe research contents and methods and the innovation and so on；the second part is the JiangsuTV variety show "if you are the one" overview，mainly from the "if you are the one"introduction， host and guests，"if you are the one" and "if you are the one" special overseasstorm to deal with four aspects；the third part is the Jiangsu satellite TV variety show "if youare the one" marketing environment，mainly on "if you are the one" the macro environmentanalysis，"if you are the one" competitive environment analysis，"if you are the one""if youare the one" demand analysis and SWOT analysis in four aspects；the fourth part is "if you arethe one" marketing strategy，mainly from the "marketing mix strategy if you are the one" and"if you are the one" Communication strategies and so on；the content of the fifth part is theEnlightenment of "success if you are the one"， mainly by the program innovation，branddevelopment and demonstration of "if you are the one" future marketing suggestions in threeaspects such as research content；last is the conclusion，summarizes the full text and prospectthe future.