Research On The Construction And Operation Of Self-media Brand Community

Founded in June 2015,"dysprosium metadata media lab" was created by a team led by associate professor wang qiong of the school of journalism and communication,wuhan university,with about 20 members.In just three years,dysprosium dimensional data media lab has become a leader in the field of Chinese news and data transmission,in the original data news production,the news spread and data on market cultivation has achieved outstanding results.Dysprosium dimensional data to the media,the media laboratory appear in the line of sight of people,in addition to the micro letter,weibo,tencent and other new media platform to push content,has also established the micro letter with the same group of data and news writing community,micro letter group has 13 or so,members of the group of about 6000 people;There are about 30,000 users in the data journalism writing community.Dysprosium dimensional through high quality content production started in China brand reputation,in the field of news and data transmission from one number from the media gradually transformed into a technology company,the future is expected to shift to the data of the platform of the news writing community building.No matter how the property of dysprosium changes,it will not weaken the ability of its fans to gather.When other businesses in racking their brains to think how to develop and increase the viscosity of community,community interaction to retain users,dysprosium dimensional but still be able to keep quiet quiet community atmosphere,community members,not only does not leak,it continues to grow.The success of the dysprosium brand community reflects the way a particular community is structured and operated.This study will describe the formation conditions,the construction process and the main functions of the community.Dysprosium dimensional construction processes of the brand community,fans gathered together to form a community and not the brand community,only when the old and new members in after common rituals and spoil = practice common consciousness and sense of responsibility,the brand community.This part is described from the three aspects of the dysprosium subcategory,common rituals and practices,common sense and responsibility.Dysprosium dimensional number from the media,online activities,number of dysprosium writing platform fans gathers a few channels,to join the micro letter group and the number of dysprosium community of users need to be a ritual process,identity authentication into the group,members of the community will form the personal exhibition,competition,the traditional activities of the three common rituals and practices.In personal show self view,work,participate in data,sharing news competition,to participate in the activities of traditional salon,people will get along way inside the group communication model,and generate a common cognitive value structure.Everyone kept relatively quiet within the community,to maintain community of purity,is not in the same group published irrelevant words,take out to share exchange are mainstream culture and the knowledge essence of high quality.This is a very suitable for learning environment,for the desire to learn the spread of news and data,dysprosium dimensional community atmosphere is very appropriate,while dysprosium dimensional need to do is to try to produce high quality high quality content is sufficient to ensure fans viscous.In terms of the main functions of the brand community,brand community members no longer according to the classification of brand contact scene,or on the basis of the value of the self construction demand to form a cluster,a cluster of different members of the community have different value orientation and construction needs.The internal structure of the brand community is formed and the members of the community present different groups.People in the value of their groups to participate in the activities of the brand community,experience brand products,can be more accurate to meet their own needs,and can sympathize and people around him,so that more to strengthen this kind of satisfaction,make reach immersive experience of community members,the members of the brand loyalty has a promoting role.Due to loyalty to the brand,members of the community will choose to believe that this is a good thing when faced with the new products and content introduced by the brand,and choose to trust,accept and try.Dysprosium's continued development of profitable channels,such as paid customization,the "dysprosium number" tool platform,course training and crowdfunding activities,have received better feedback.Although dysprosium dimensional wanting on user habits,such as share every two weeks and salon is not consistently,sometimes because of too busy to miss,but it is undeniable that brand communities of dysprosium dimensional viscous really well,far beyond the dysprosium dimensional community run into,embodies the dysprosium dimensional focus on producing high-quality premium content,provide pure play an important function learning Spaces.