Study On Public Awareness And Evaluation Of Network Information Security Ethics In Digital Marketing Communication

With the development of digital marketing communication,the sharing of information resources has created a shortcut for people's online life,and the exchange of information has also become more convenient.At the same time,the ethical issues of network information security,such as the continuous leakage of information,information destruction,and information infringement,have also made people aware of the dual nature of digital marketing communications.The dissertation studies the causes of dissimilation in the network from the characteristics and development direction of digital marketing communication,analyzes the emergence of ethical issues in online information security in digital marketing communication,combines case analysis and questionnaires,and uses data analysis and in-depth interviews for different groups of people.The three dimensions of cognition,attitude and influence on the ethical issues of cyber information security are analyzed and combed.The study found that most netizens have realized that there are ethical issues in the network information security,and believe that information destruction is the most ethical and moral violation in many network information security problems.Although these ethical issues have allowed Internet users to reduce their trust in the Internet,they have also made Internet users aware that in addition to relying on government and media supervision,they must also strengthen their own network moral self-discipline.At the same time,the study also found that there are significant differences in the gender,age,and academic qualifications in the recognition and evaluation of ethical issues in cyber information security.In terms of gender,women are more concerned with protecting their network information and ethical issues of network information security than men;from an age point of view,both the post-1980 s and the 1990 s are significantly higher than the recognition and evaluation of ethical issues in network information security.In other age groups,from the academic point of view,there is a positive correlation between the level of education on the level of cognition and evaluation of ethical issues in online information security.Based on the results of data analysis and relevant interview results,this paper proposes tactical strategies for the ethical problems of network information security from the theoretical,practical,and implementable levels,finds a new network order in the field of digital marketing,and at the same time serves as the digital marketing communication network in the academic field.The study of information security ethical issues provides a certain reference.