The Network Analysis On Health And Health-Preservation Micro Blog

With the improvement of our living standards,we pay more attention on health care than before.In the traditional media era,newspaper and television master most of discourse power,and information dissemination model is one-way and linear.Since the new media era,user participation has changed the form of information dissemination,and information dissemination mode gradually changed to two-way.The lowering of the standard of information release has brought a lot of problems.Health rumors emerge in endlessly,which have a great impact on human's lives.It is very important to regulate the spread of health rumors on the new media platform.This paper develops an analysis method of social network(SNA),including the next three aspects.First of all,building social networks depending on micro blog attention relationship and forwarding relationship respectively,in order to explore the role of nodes in the network.Secondly,with the mode of information propagation path,analyzing the characteristic and regular pattern of high-forwarding samples.Finally,with the help of the statistical analysis tool SATI and the social network analysis tool Ucinet,analyzing the relationship and frequency of keyword co-occurrence from the perspective of content presentation.Through analysis and investigation,the conclusion is as follows.First of all,certified micro bloggers are at the core of the social network,among which the traditional media bloggers has the highest degree.In contrast,grass-roots bloggers are marginalized in the network and do not focus on interaction with other bloggers,which is a disadvantage in the distribution and dissemination of information.Then,through the research of the transmission path of health and health-preservation micro bloggers,drawing a conclusion that non-health micro bloggers play a greater role in the transmission of the information,which shows that the information has a wider audience,and is conducive to information be widely disseminated.Then,Through the co-word analysis of health micro blogs' keywords,it is observed that " food" appears more frequently,and is in the core position in the keyword co-word network,which indicates that the content of health micro blogs has formed a certain rule,and some issues appear more frequently then others.