Research On The Transformation And Development Of Inner Mongolia Traffic 105.6

With the sharp rising in the urban population,the abilities of urban comprehensive transportation are put to the test because of these problems such as road congestion and contradictions between men and cars.the development of Traffic Radio help to improve the traffic publicity and related works effectively,traffic accidents are kept within limits as well.With the high-speed development and comprehensive popularization of technology and computer network,the traditional traffic radio is walking into both "difficulty" "opportunity" stage of development.The concept of "Internet +" provides innovative ideas for the traditional traffic radio around program contents,communication channels and construction of media platform.Chinese new media and traditional media are in a period of deep integration at present.As a traditional media,traffic radio needs to improve its influence and communication power through getting help from new media.Though new media also needs to enhance the authority and credibility with the aid of traditional media.The transformation and development of Inner Mongolia Traffic 105.6 ought not be limited as traditional media business.Here are two suggestions for it:At first,it may be more helpful for the productions and transmission of Inner Mongolia Traffic 105.6,such as setting up the realizations of new media,getting help from new media's technology,developing new media business and related fields,and promoting the linkage between traditional and new medias.Secondly,Inner Mongolia Traffic 105.6 should base itself on the advantages of own platform then keep innovating relevant modules,continuing to raise the contents of each program and maintaining the position of serving.In order to achieve all media convergence.Inner Mongolia Traffic 105.6 is developing under the new media environment where it faces much difficulties.It could helpful by using new media technologies and ideas actively,doing live audio through new media,and training homemade video programs.And needs to expand businesses on cross-platform,cross-industry and cross-regional to explore a pluralistic road on the development.