The Narrative Study Of CCTV's "Experience On Getting Rich"

China is a big country in agriculture and attaches great importance to solving the "three rural issues".In 2004,the No.1 Central Document issued the “Opinions of the Central Committee of the Communist Party of China on Policies to Promote Farmers to Increase Income”,Since then,the No.1 document has been issued every year to focus on the development of the “three rural issues”.For more than ten years,No.1 Document has always been aimed at building a new type of countryside,cultivating new types of farmers,and developing modern agriculture.It has also formulated effective policies to solve the “three rural issues” in light of the social development situation in different periods.The agricultural television program as an important aspect of agricultural information construction is a demanding existence of agricultural and rural economic development.As one of CCTV's most representative categories of agricultural economic services,the "Experience on Getting Rich" has always been devoted to reporting on the "grassroots" entrepreneurial stories in the "three rural" areas,embodying rich experience in stories to help the audience update their concept of getting rich and increase their ability to become rich.This article mainly focuses on the column of "Experience on Getting Rich",Using the theory of narratology to analyze the content and form of "Experience on Getting Rich" program.First of all,it gave a brief overview of the development of agricultural science and education TV programs in China and the column of "Experience on Getting Rich".Then we started with the specific narrative texts and analyzed the issue of “telling stories” in the "Experience on Getting Rich" program.The three dimensions of narrative theme,narrator,and narrative structure were used to outline the overall appearance of the program.Then,analyze the characteristics of the program at the level of discourse,and answer the program from the four dimensions of “interlace time series”,“composite perspective”,“conflict conflict”,and “audiovisual language” to “how to tell a good story”.The study found that the program selected materials based on facts,selected materials from the real experiences of the characters,and focused on selecting material events with stories;In character modeling,with objective as the premise,not to emphasize the exaggeration of the heroism of these successful people,but to guide the audience to take a rational view of the role of entrepreneurial personal factors in the process of enrichment;In terms of narrative methods,programs are good at using drama.Through the full use of flashbacks,event combinations,suspense,details of characterization and other techniques to present the heroine's entrepreneurial experience,to portray the true and vivid image of ordinary people.Finally,it is a summary based on the previous chapters,By sorting out the narrative features of "Getting Rich",we can provide useful references for the development of similar stories in China.The "three rural" issue is related to the harmonious and stable development of our country's socialist cause,we should use the guidance,practicality,and service functions of TV agricultural science and education programs represented by the "Experience on Getting Rich" to play a role,it is worthwhile for us to conduct continuous research and discussion.