A Study On The Deviation Between The Media Construction And Audience Cognition

In recent years,fog and haze weather appeared frequently and has made its reports a hot topic.Frequent haze and its great harm to the human body render the public to pay great attention to haze and the issue of haze has also become a hotspot of news media.Although there are many reports about haze,in fact,many of these reports are service-oriented information such as weather forecasts and related information.What the audience really needs is in-depth reports on the causes,impacts of haze and how to solve the problem.Thus,a bias between media construction and audience awareness is formed.How do the media construct social reality through the framework and what kind of social reality should they construct in the haze report? What information does the audience need and are they satisfied with the information provided by the media? At present,the academic community has reached a consensus that the media cannot restore objective reality like a mirror,but the media can construct a mimicry environment through the selection of issue frameworks and the audience can recognize and act based on it.Therefore,it is very important to understand how the media constructs social reality and how the audience perceives it so as to realize the true social reality.