"Zu Qiu" Newspaper To Teach The Relationship Between Changes And Development

Since "ZuQiu" newspaperwas founded,it has always used the words "fans,friends,and readers" as its slogan,trying to build the nation's first professional "ZuQiu" newspaper newspaper.As the first professional "ZuQiu" newspaper newspaper in China,in the initial period of its inauguration,"ZuQiu" newspaperfirmly attracted a large audience in its own unique way.At that time,in all columns of the newspaper,the column of readers' letter was undoubtedly the most closely connected with the audience.In the column of readers' letters,despite the long interaction cycle,in the 1980 s and 1990 s,it was an effective platform for reporters(media)to communicate and interact with the audience.Lu Sha,a scholar,divided the development history of the "ZuQiu" newspaper”from 1980 to 2012 into three phases.The three phases were: Creation and Exploration(1980-1992),Prosperity and Competition(1993-2002),Decline and Rebirth(2002-2012).Based on this division,I analyzed the needs of readers at each stage,combined with different social and social contexts,and thoroughly analyzed the causes of changes in readers' needs.Through this study,I gradually found out the development of the changes in the concept of audiences in the "ZuQiu" newspaper” newspaper and found out the changes in them.I hope that these studies can provide some effective information for the study of audiences in communication,and can also provide reference for the development of traditional media in the future.