Research On The Effect And Influencing Factors Of "People Say Good Scenery In Shanxi"

Tourism-based TV programs are not only an important medium for the public to provide tourism information,but also an effective means to promote local tourism resources and culture,which is conducive to enhancing the visibility and attractiveness of local tourist attractions.In May 2016,“People Say Good Landscape in Shanxi” is a state-of-the-art phenomenon-level program elaborated by Shanxi Radio and Television.It pioneered the use of government officials as participants in the program,through government-provided city recommendations.Promote local tourism and food culture.The program has achieved good ratings since its broadcast and has also received great recognition from its peers,providing a model for future local TV station program innovations.This article takes the program “People Says Good Scenery in Shanxi” as the research object,and uses content analysis and questionnaire survey methods to study the current status,dissemination effect and influencing factors of the program “People Say Good Landscape in Shanxi”.On the whole,the respondents mainly learned about the program through TV broadcasts,and the new media played an important role in the distribution of the programs.When watching the show,most of the audiences tend to watch the cities they are interested in;there are significant differences in the frequency of watching programs of different ages and education levels,and the attraction of programs to different individual characteristics is also different;“People say that Shanxi is good The scenery has a relatively good dissemination effect.Most audiences understand the tourism information in Shanxi by watching shows,and have a certain influence on their travel choices.The influence factors of the program's dissemination effect include the factors of communication channels and audiences.Factors,program content,program production team and other factors,in addition,the audience's age,the frequency of travel,the views on tourism,the frequency of travel programs,etc.have a significant counter-influence on the program.The program “People Say Good Landscape in Shanxi” has generally been recognized by the majority of the audience.Most of the respondents rated the program as a whole and thought that it played a role in reversing the image of Shanxi.Some interviewees thought that the promotion of the program was insufficient.Need to strengthen.Based on this,this study tentatively put forward the optimal development advice.